After rolling out its popular Playson CashDays series, February edition, Malta-based slots specialist Playson has now announced that it has partnered with Belarusian gaming company, GrandCasino.

The comprehensive agreement will see a choice selection of Playson games go live with the online casino operator, to include 5 Super Sevens & Fruits: 6 reels and Diamond Wins: Hold and Win, each of which is a hit from the developer’s popular Timeless Fruit Slots portfolio.

Engagement tools:

Also included in the deal is Playson’s range of integration-free engagement tools, such as regular Network Tournaments, which features in-game leaderboard, easy set-up, support of multiple games, and network capability across several operators; Feature Trigger, offering flexible set-up, is easy to configure, good for reactivating players and retention, and control of marketing costs; and Extra Spins.

Chief Marketing Officer for GrandCasino Belarus, Rafael Davtian, commented on the new partnership, saying…

“We’re thrilled to be teaming up with Playson, a highly innovative content developer with a consistent record of success in an impressively wide variety of markets.

“The world class selection of entertainment options on our site grows stronger by the day, and partnerships with dynamic providers such as Playson are integral to that improvement.”

European reach:

Courtesy of the content agreement, Playson has further advanced its reach in Europe, having last year secured a significant range of strategic operator partnerships across the continent, including Germany with Frankfurt-headquartered social casino operator Ously Games, and elsewhere.

Sales Director for Playson, Blanka Homor, used a company press release to say the following about the significance of the partnership…

“We’ve continued to go from strength to strength in Europe and beyond this year, and partnerships with exciting operators such as GrandCasino Belarus have been key to that success.

“With a plethora of advanced engagement tools, and a hugely entertaining set of games alongside, we feel confident that our offering will be warmly received by our new partner and its players.”

February tournament:

The deal with GrandCasino closely follows the launch of the Playson CashDay series, which runs from February 1st –8th, and will see the top 350 players earn their share of a €60,000 prize pool, while also unveiling a revamped, mobile-first user interface that will enhance its advanced product suite.

Playson extends European reach via GrandCasino Belarus launch